



Art Creation: After creating initial sketches, I created a basic wireframe model, which I then coloured and layered to form a prism-like logo.




Typography: To stand out against the complex shape of the logo, I chose DIN, a simple and bold font that would allow the clear communication of necessary information without drawing attention from the art direction.

Finished Product: The finished product is impactful while also communicating within a flexible grid framework to allow for different headline artists.



